Content & Digital Experience
There is no single best enterprise CMS; the right one depends on what you are running.
If you manage one large site, a traditional or headless platform may be enough. If you run many properties (multiple sites, stores, brands, or locations) on a lean team, look for cross-property reach, unified commerce and content, and AI agents that work inside your approval workflow.
Yes, and you decide what they see. The customer graph is unified at the platform level. Each brand sees order history, loyalty, and account information scoped to that brand by default. Your privacy and brand-equity rules decide whether the customer experiences themselves as a single account across the portfolio or as separate accounts per brand. Your internal team sees the full portfolio-level view for service, marketing, and analytics.
Yes — this is one of the core design principles of the platform. Core dna includes a visual editor that lets content teams create pages, update copy, manage campaigns, and publish without raising a ticket. Developers set up the content structure and templates; marketers operate within them independently. You don't need to choose between developer control and marketing autonomy
Yes. Core dna includes a visual page editing interface that allows marketers to create and update pages using reusable components and content blocks. While content can be delivered headlessly through APIs to any frontend, teams can still manage layouts and page content visually within the platform, without relying on developers for everyday updates.