Core dna runs commerce, content, and operations on one system, for multi-property operators: franchises, multi-brand retailers, multi-site manufacturers, membership networks, and multi-location services. A lean team ships every change across every site, store, location, brand, or chapter you run, from one prompt.
Four capabilities. One platform.
Every capability runs on the same system, operated by the same lean team, from the same prompt.
Describe a change in plain language and the platform ships it across every property, with approval and audit built in.
Commerce, content, and orchestration in one system, with one login and one source of truth across every property.
Custom entities model courses, dealers, members, or locations, so you build an LMS, a portal, or a directory without buying another platform.
Run a large estate without growing the team to match. Marketing ships without dev tickets, and developers build features, not integrations.
Commerce, content, learning, search, and operations on one system. One platform doing the work of the five to seven separate tools a multi-property operator would otherwise run.
Describe a change in plain language. The platform makes it across every property, with approval and audit built in.
Describe the outcome. The platform drafts the steps, runs them across every property, and logs each one inside the permissions you set.
Set a job once and it runs on schedule across every site, store, and brand you operate.
Every change stays a draft until the right reviewers approve. One flow ships content, commerce, and operations.
Connect Claude, ChatGPT, or any MCP client and run operations through the same approval workflows.
Run every site, store, brand, and location from one place, with the controls that keep a large estate consistent.
Stand up a new site, a staging environment, or a production property from one console, with shared components and per-property overrides.
Content, catalog, and components are shared from one model and scoped to a single site, region, or brand.
Permissions inherit from role and group, with per-property overrides and a full audit trail on every change.
Head office sets the guardrails and local teams move fast inside them. Brand is locked on by default across every property.
One login for your CMS, your storefronts, and the integrations that connect them. Sell and publish from the same model.
Multi-site, multi-language content governed by the same roles as the rest of the platform.
Contract pricing, multi-store, and order routing built in, on one catalog.
Connect ERP to payments and run the flows between them on one platform.
Fast, relevant search across content and products, read from the live model, not a copy.
Personalize by member tier, account, region, or behavior, with no extra tool.
Collect data straight into the model your team already runs.
Model the things your business actually runs on: courses, members, dealers, locations, programs. Build on them without buying another platform.
Model courses, dealers, members, or locations as first-class records the whole platform understands and searches.
Run courses, modules, certifications, and learners on the same platform as the rest of your operation.
Directories, gated content, renewals, and member records on one system.
Local control inside central governance, with brand and pricing scoped per location.
Most major enterprise CMS platforms now ship AI agents, and several expose them over MCP so external assistants can act on content.
The useful question in 2026 is no longer whether a platform has agents, but what they are allowed to do: how far across your properties one instruction reaches, whether they touch commerce or only content, and whether they ship through existing approvals.
Yes, because the structure governs it. The agent acts inside the exact permissions each person already has, reads your inheritance model so it knows shared from local, and shows a per-property diff before anything ships. Every change runs through your approval rules, is logged with who/when/which property, and can be rolled back in one click. You don't configure new safety for the AI, the structure, permissions, and approvals you already built are what contain it.
Core dna includes an orchestration layer that allows teams to build automated workflows across content, commerce, and integrations.
Examples include:
Yes. Core dna is designed to run B2B wholesale portals and D2C consumer storefronts from a single instance. Each channel has its own pricing, catalog access, checkout experience, and branding, but they share the same product data, content team, and admin. This is the core use case Core dna was built for manufacturers who need a consumer channel without walking away from their wholesale and distribution operation.
Yes, you can use APIs to deliver content to any channel or device, and to connect with any third-party platform.
