B2B Commerce that works the way your buyers do
Hybrid quotes. Contract pricing. Multi-company accounts. Tax exemptions. Real-time ERP sync. All native, no plugins, no workarounds.
Client Words
"We didn't have to start from scratch every time. Core dna gave us the architecture to grow fast and stay in control."
James Campbell-Harris eCommerce Manager,
RANDYS Worldwide
- Shared product catalog across all brands
- Unique pricing and customer rules per brand
- Unified team access, workflows, and design
- 4x revenue growth after rollout
"We didn’t have to start from scratch every time. Core dna gave us the architecture to grow fast and stay in control."
Core dna B2B Commerce Capabilities
Every B2B workflow, handled natively.
Hybrid Quote Management
RFQ, CPQ, and direct rep-assisted quoting. Full negotiation cycle from buyer request to one-click order conversion.
Multi-Company Accounts
Parent-child structures with role-based purchasing. Requesters, approvers, finance, each with the right access.
Contract & Custom Pricing
Each account sees their negotiated rate on login. Volume tiers, account-level price lists, multi-currency, no code needed.
Tax Management
Multi-jurisdiction tax calculation, exemption certificate, VAT/GST/HST handling, and nexus tracking. Avalara built in.
Real-Time ERP Integration
SAP, Oracle, NetSuite, Dynamics, Epicor, inventory and pricing synced live. Orders written back on placement.
Self-Service Buyer Portal
Reorder, track shipments, pay invoices, manage account users, 24/7 self-service without calling your sales team.
One platform. Every workflow your B2B needs
Core dna combines CMS, B2B commerce, quote management, account hierarchy, tax automation, and ERP integration, all in one instance. No plugins. No fragmentation.
- Hybrid RFQ & CPQ with one-click quote-to-order
- Multi-company accounts with role-based purchasing
- Contract pricing, tax exemption & multi-jurisdiction tax
- Real-time ERP sync: inventory, pricing, orders
One B2B order, end to end
We don’t think your team should be burdened with complex tech to get what you need. With Core dna’s low-code, modular B2B platform, you can:
- Recreate complex offline workflows: quotes, contracts, terms, reorders, digitally
- Spin up new branded portals without rebuilding from scratch
- Automate every step: quote → approval → invoice → fulfillment
- Integrate directly with your ERP, CRM, WMS, and PIM systems
- Launch fast with minimal developer involvement
What it’s like to work with Core dna
Most customers are live in 6–10 weeks. Managed hosting included.
Discovery & direct access
You work directly with the people who build and maintain the platform, not a reseller or agency. We audit your catalog, ERP, pricing rules, and account structure together.
Configuration & close collaboration
We partner with your internal team to shape quote workflows, account hierarchies, pricing rules, and payment terms. Full staging environment, your team tests everything before go-live.
ERP connection & data migration
Your ERP is connected via native webhooks. Product catalog, account data, contract pricing, and tax rules are imported and validated, no manual re-entry.
Go live — and we stay involved
Controlled launch with your implementation lead on standby. We stay involved as your needs evolve, every update, every challenge, your dedicated team keeps momentum high.
Core dna vs the alternatives.
If you've ever tried to run B2B on a platform built for B2C, you know the feeling. A plugin for quoting. Another for tax exemptions. A custom build for account hierarchy. It works — until it doesn't. Core dna puts it all in one place, natively.
| Capability | Core dna | BigCommerce B2B | Custom Build |
|---|---|---|---|
| Native RFQ / CPQ quoting | ✓ Native | Plugin | Build it |
| Multi-company account hierarchy | ✓ Native | Limited | Build it |
| Contract & customer-specific pricing | ✓ Native | ✓ | Build it |
| Tax exemption management | ✓ Native | Plugin | Build it |
| PO + Net terms at checkout | ✓ Native | Plugin | Build it |
| Real-time ERP sync | Integration | Integration | Build it |
| Built-in CMS (no headless needed) | ✓ Native | ✕ | Build it |
| Multi-site from one instance | ✓ Native | Limited | Build it |
| Fully managed SaaS (no DevOps) | ✓ Included | ✓ | ✕ |
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Frequently asked questions
Transitioning from a fragmented "Frankenstein" stack to a unified enterprise commerce and content platform like Core dna requires a strategic, phased approach to preserve your SEO authority and data integrity. At core dna, we simplify this migration into four key stages:
- Audit & Data Consolidation: We start by auditing your existing WordPress content and Shopify product data to create a single, clean "Source of Truth." This eliminates redundant plugins and identifies outdated data before it moves.
- Mapping Governance & Roles: Unlike a simple import, we map your business logic—such as B2B contract pricing, regional shipping rules, and user permissions—directly into the core dna engine.
- Autonomous Content Reconstitution: Our AI agents assist in migrating your WordPress blog and pages, ensuring that SEO metadata, URL structures (301 redirects), and internal linking are preserved or enhanced for Answer Engine Optimization (AEO).
- UAT & Parallel Launch: We deploy your new unified storefront in a staging environment for rigorous User Acceptance Testing (UAT). Once verified, we execute a seamless cutover, replacing your patchwork stack with a stable, upgrade-preserved infrastructure.
Core dna allows companies to create self-service portals where customers can log in, view account-specific pricing, reorder products, and manage their purchasing activity.
These portals reduce manual sales processes by allowing buyers to place orders, access invoices, and track order history directly online. This improves efficiency for both customers and internal sales teams.
Core dna is built as a unified content and commerce platform, which allows organizations to manage both B2B and B2C experiences from a single system.
Companies can run distributor portals with contract pricing, account-based catalogs, and quote workflows, while also operating direct-to-consumer storefronts. Because product data, pricing logic, and customer accounts are managed centrally, teams avoid maintaining separate platforms for wholesale and retail channels.
This approach makes it easier to support hybrid business models where manufacturers sell through distributors while also offering direct online sales.
At Core dna, we build the orchestration for global trade directly into the platform. We support multi-currency, multi-payment-gateway, and multi-tax-rule configurations natively across every regional storefront.
- Tax: Our engine manages complex tax jurisdictions (VAT, GST, Sales Tax) and integrates seamlessly with services like Avalara.
- Shipping: We support native split-shipping and multi-source fulfillment logic, allowing you to route B2B orders from different warehouses or depots based on regional proximity and custom shipping rules.
Core dna provides visual content management tools that allow marketing and business teams to create and manage pages without developer support.
Teams can use drag-and-drop components and structured content modules to build product pages, landing pages, and customer portals.
This allows companies to update content, promotions, and campaigns without waiting for development resources, while still maintaining governance and brand consistency across the platform.
Core dna allows companies to create account-based pricing and product catalogs for different customers or distributors.
Each buyer can see their negotiated pricing, product availability, and ordering terms when they log into their account.
This makes it possible to support complex B2B sales relationships while still providing a self-service ecommerce experience for customers.