Orchestration that powers content, commerce, and scale
Orchestrate logic, content, data, and AI inside your CMS
and commerce stack. A low-code engine without plugins,
without chaos.
Trusted by forward-thinking teams
Leading brands streamline operations with Core dna’s orchestration engine.
AI Personalization at Scale:
The Frontier Touring Approach
Frontier Touring needed a smarter personalization engine. A system that could adapt in real time and personalize every experience, whether the user is known or anonymous.
The Core dna Solution:
Core dna's orchestration engine let us build an AI-powered personalization layer that doesn't just follow rules, it learns.
- It observes user behavior. navigation, clicks, real-time interactions.
- It uses that insight to adapt what’s displayed on the page.
- It's intelligent, dynamic, and all built natively.
An orchestration engine
will transform your business
Orchestration is the shift from patchwork automation to platform-native logic. Every action, trigger, and flow is unified, secure, and fully customizable inside the platform.
- Time saved: Claim back hours from repetitive tasks with smart workflows.
- Smooth connections: Link your tools and apps effortlessly via APIs and webhooks.
- Real-time wins: React fast with updates and triggers that work for you.
- Stress-free setup: We build and manage it, so you don’t have to.
What you can achieve
with Core Orchestration
Whether you're personalizing experiences, syncing data between systems, or automating multi-step campaigns, these are just a few ways orchestration can transform your operations.
- Deliver personalized experiences: Tailor content and offers using real-time behavior
- Automate handoff integrations: Sync CMS, CRM, and commerce data without exports
- Orchestrate Marketing Workflows: Trigger campaigns and sync audiences automatically
- Adapt Without Rebuilding: Add workflows or logic without replacing your stack
AI in action for content
and commerce
Built-in orchestration powers real-world use cases.Create internal tools, automate workflows, and scale personalized experiences:
- An AI agent that generates SEO metadata and alt text for product pages
- Another that auto-translates pages and components into localized versions
- A zero-data personalization agent adapting content based on user behavior
- No limits to what you can build
Integrate anything, securely
Powerful integrations and microservices come standard, so you can build, scale, and connect everything your business needs.
- No plugins required, server-to-server orchestration
- Real-time performance with millisecond latency
- Deploy custom microservices or AI agents in minutes
- All the integrations you need: Salesforce, SAP, Stripe, Teams, Slack, Mailchimp, Zendesk and more
How Core Orchestration works
Seamlessly link people, tools, and data across your stack, so every workflow becomes a coordinated, intelligent experience.
Trigger workflows from user actions, content changes, or time-based logic
Use visual flows or code to build rules, branches, and conditions
Call APIs, microservices,
or internal modules in real time
The Pillar of Future Experiences
Orchestration isn't just a backend function; it's the foundation for how future-proof digital experiences are designed, delivered, and evolved.
- Accelerates launches and iterations
- Enables personalization, AI, and automation
- Builds resilient systems with full visibility
- Future-proofs your operations with native logic
- Powers interactions with real-time, intelligent orchestration
Modular Categories You Can Orchestrate
Automation
Configure reusable, event-driven workflows that operate across modules, content types, and services.
Notifications
Send alerts via email, SMS, Slack, or internal channels as part of flow-based actions.
Apps
Launch internal or external apps, including AI agents, as part of orchestrated flows with dynamic logic and inputs
Microservices
Deploy synchronous or asynchronous business logic as custom services using your preferred language or framework.
Marketing
Trigger omnichannel campaigns, personalize content delivery, and segment users across touchpoints
Integration
Connect to third-party platforms like Salesforce, SAP or Mailchimp with bi-directional, secure data sync.
Helper Functions
Inject utility logic, such as formatting, lookups, and conditional evaluations, into any orchestration.
Webhooks
Listen for incoming external events and trigger workflows in real time across internal systems.
Learn how to build with Core dna
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