Stop running your franchise on a different tool for every job. Put your website, location pages, online store, campaigns and store orders on one platform, and give each franchisee exactly the access you choose.
Clark Rubber moved its franchise eCommerce off Shopify Plus to Core dna in 2022. Online orders go to the closest store that can fill the whole cart, checkout went from four steps to three, and pool chemicals now sell online with dangerous goods delivery.
Core dna reads stock for every franchise store. Each delivery order goes to the closest store with every item in stock, Click & Collect goes to the store the customer picks, and the sale goes to the franchisee whose store fulfills it.
Core dna is building DCO's new website for consumers and business customers. Orders go to the right pharmacy by state, stock and distance, and stores and head office manage online orders in one portal.
Let each franchisee run their own location while you keep the brand, products and prices the same everywhere. Set your templates, catalog and pricing once at head office. Every location inherits them, and each franchisee edits only what you open to them.
Sell from every store’s own stock and credit each franchisee for the orders their store fulfils. Stock is read store by store, each online order goes to the store that can fill it, and the sale lands with that store’s franchisee.
The whole franchise order inside the same software your customers shop on, from checkout to the store that fulfils it and the franchisee who earns the sale.
One franchise platform for your website, online store, campaigns and store teams
Core dna runs content and ecommerce in one system for the whole network: your website, location pages, catalog, stock by store and campaigns, with approvals between head office and each location, connected to your ERP or POS.
Each location gets its own page on your main website, built from one template and on your own domain. Clark Rubber runs a page for each of its 60+ stores this way.
See multi-site managementOne catalog and one checkout for the network. Stock is read by store, each order goes to a store that can fill it, and the sale goes to that store's franchisee.
See orders and inventoryHead office publishes a campaign to the website and every location page at once, and franchisees add offers for their own store inside the same templates.
See promotions and pricingStore teams work through the online orders assigned to their store, and head office sees overdue orders and stock across every location.
See Direct Chemist Outlet's portal
A new location gets a page from the same template, with its address, map, opening hours and local offers. Head office changes the template once and every location page follows.
Template and markup changes are saved as unpublished revisions and previewed before they go to every location page. Earlier versions stay in the history if you need to roll back.
Head office decides which fields each franchisee can change, such as opening hours, local offers, photos and team. Changes can go to head office for approval before they go live.
Each page carries store markup with the address, coordinates and opening hours, so search engines and AI assistants read every location the same way. Every Clark Rubber store page carries it.
Location pages sit on your main website and domain, inside your site structure, so every page adds to one site's search presence. Old franchisee sites can redirect to them.
Most networks keep a listings tool such as Yext or Uberall for Google Business Profile listings and reviews. Each listing can link to the location's page on your website.
Head office builds a campaign once, with its landing pages, banners, products and promotions, and publishes it across the website and every location page. Franchisees add offers for their own store inside the same templates, so the brand looks the same in every location.
Connect Claude, ChatGPT or another AI assistant to Core dna through its MCP server, and describe a change in plain language.
Access for head office, franchisees, store teams and customers
Manage templates, products, pricing and campaigns centrally, approve franchisee changes, and see orders, stock and sales across every location.
Update opening hours, local offers, photos and team on their location page, and see the orders and online sales for their own stores.
Separate queues for Click & Collect, delivery and backorders, with shipments, labels and refund requests handled from the order. Direct Chemist Outlet is building this for 150+ pharmacies.
Customers shop one catalog, choose delivery or Click & Collect, and see which store their order comes from. Members and trade customers sign in to their own pricing and order history.
ERP, POS, payment and delivery integrations
Stock by store from your ERP or POS, native sync with SAP, NetSuite and Microsoft Dynamics 365, and certified integrations across payments, fulfillment, marketing and analytics. Clark Rubber ships its online orders through Shippit.
Franchise projects overrun when location data, permissions and stock feeds get sorted out late. We map them first. Here is how the work is structured.
You work directly with the people who build and maintain the platform. We map your locations, catalog, store data and who edits what.
We set up your templates, the location page template, head office and franchisee permissions, and the feeds for the catalog and store stock.
Existing content is migrated and mapped. SEO redirects, URL structures and local content are kept, and each location's team is onboarded.
Controlled launch with your implementation lead on standby. Once you are live, the same team stays.
Most franchise teams don't actually run one platform. They run a CMS, a commerce layer, local marketing tools, integrations, and an agency stack around it. Core dna brings content, commerce, orchestration, and governance into one managed platform.
| Capability |
Core dna
One managed platform · CMS + ecom + orchestration |
WordPress + WooCommerce
Most common · 20–100 locations · WP Multisite + WooCommerce + SOCi + agency |
HubSpot + Shopify Plus
Mid-market · marketing-led · HubSpot CMS + Shopify Plus + SOCi + Yext |
|---|---|---|---|
|
CMS
Manage website content |
Native Built-in visual editor + API delivery | Plugin stack WordPress Multisite + Elementor + Yoast | HubSpot CMS Hub Strong for marketing pages, limited for complex content structures |
|
Ecommerce
Products, pricing, checkout |
Native Products, local pricing, B2B ordering | WooCommerce plugin Separate plugin, extra extensions needed for multi-location pricing | Not included Needs Shopify Plus, separate vendor, separate contract, custom integration to sync |
|
Brand governance
Control what franchises edit |
Native Permission layers built into platform architecture | Plugin required Role-based access via plugins workarounds needed, not built for franchise governance | Partial Good for content governance, no commerce governance |
|
Campaign management
HQ to all locations |
Native Centralised or decentralised | SOCi / Rallio separate Extra vendor, disconnected from CMS and ecommerce data | HubSpot Marketing Included but disconnected from Shopify, separate data layer |
|
ERP / inventory sync
Real-time across locations |
Built-in orchestration Connects to NetSuite, SAP, Dynamics natively | Build it Custom middleware | Build it Three-way sync: HubSpot + Shopify + ERP |
|
Implementation
Who sets it up |
Core dna team The people who built the platform set it up | Agency required WP agency + WooCommerce dev + SOCi onboarding | Agency required HubSpot partner + Shopify Plus partner + integration dev |
|
When something breaks
Accountability |
One call Core dna owns the platform and implementation, full accountability | Your problem WP agency, WooCommerce support, SOCi support | Your problem HubSpot support, Shopify support, integration dev |
|
True cost of ownership
|
1 platform subscription | WP + WooCommerce + SOCi + Yext + hosting + agency retainer + DevOps + plugins | HubSpot + Shopify Plus + SOCi + Yext + integration developer + 2 agency retainers |
A price change takes three weeks to reach every store instead of three hours. A campaign looks different in each location. Stock on the website doesn't match the shelf. The playbook covers where franchise stacks break and what to look for in a platform.
Unlike WordPress Multisite, Core dna does not rely on plugins or external tools to manage multi-location websites. Governance, multi-site management, and commerce are built into the platform, reducing maintenance overhead and eliminating the risk of inconsistent implementations.
Core dna is built to separate corporate control from local execution. Corporate teams manage templates, branding, and governance, while local teams can safely update location-specific content within approved boundaries. This ensures consistency across the network without slowing down local marketing.
