AI & Emerging Tech
You don’t get to decide whether your team uses AI
Responsible AI has two halves. The model builders own safety and alignment. The organisations adopting them own...
AI & Emerging Tech
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AI & Emerging Tech
The one word I’d argue with in Contentful’s definition of agentic AI
Contentful’s definition of agentic AI pauses a workflow for one human’s approval, and for one product description...
AI & Emerging Tech
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
We reviewed current OpenAI and Google product-data requirements and ran a live Clark Rubber retrieval test to see...
AI & Emerging Tech
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
ChatGPT ads are live across 40 markets and your product feed is now the ad unit. What OpenAI's ad solutions team...
AI & Emerging Tech
Why we built an MCP server for Marketers not Developers
You have probably filed MCP under “engineering” and scrolled past. Here is what it actually lets a marketer do...
AI & Emerging Tech
llms.txt: do you need it, and does it actually work?
llms.txt is a markdown file that maps your site for AI models. It is cheap to add, but no major AI provider confirms...
AI & Emerging Tech
Agentic operations vs agentic commerce: what's the difference?
Agentic commerce is AI agents buying for shoppers. Agentic operations is one person running every property by...
AI & Emerging Tech
Can you run your whole website by describing what you want?
Creation was never the hard part. Running your site, content, commerce, every property, without living in admin...
AI & Emerging Tech
From days to a sentence: 10 multi-property workflows now running on Core dna MCP
Three multi-property workflows you can watch run in under two minutes each. Seven more that change what a lean team...
AI & Emerging Tech
The Enterprise AI Agents: Untangling the Spaghetti
The question for enterprise isn't "should we use AI agents?" That decision has already been made by the market. The...
AI & Emerging Tech
How to Boost AI Visibility in Search Algorithms
This guide provides actionable strategies for making your products discoverable, understandable, and recommendable...
AI & Emerging Tech
AEO and GEO Optimization Guide
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the new game rules for online content....
AI & Emerging Tech
Agentic Commerce Is Here: How to Make Your Products Discoverable by AI
eCommerce brands that will win in agentic commerce are the ones who treat their product feed like a landing page and...