AI & Emerging Tech
You don’t get to decide whether your team uses AI
Responsible AI has two halves. The model builders own safety and alignment. The organisations adopting them own...
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AI & Emerging Tech
The one word I’d argue with in Contentful’s definition of agentic AI
Contentful’s definition of agentic AI pauses a workflow for one human’s approval, and for one product description...
eCommerce
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
AI & Emerging Tech
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
We reviewed current OpenAI and Google product-data requirements and ran a live Clark Rubber retrieval test to see...