One master price book sits above your storefronts. Stores, brands, regions, and customer groups inherit by default and override where the business needs them to.
Connect Core dna to Claude, ChatGPT, or any LLM you use. Run promos, adjust margins, and audit overrides from a prompt.
Built for teams running pricing across
stores, brands, customer groups, and contracts
What that actually means
Base prices, tax behavior, and currency live in one engine. Storefronts inherit by default. No second copy of the price book in the ERP, the B2B portal, or a sales spreadsheet to drift out of sync.
Override by store, brand, region, channel, customer group, or contract. Each override is scoped, audited, and reversible.
Customer groups carry their own price logic. Contract pricing attaches to the account, not the storefront.
Promotions stack against catalog, customer groups, and channels. Stacking rules and exclusions live in one place.
Core dna runs one master price book above every storefront, brand, and region. No second copy of the price book lives in the ERP, the portal, or a spreadsheet to drift out of sync. Inheritance rules are operator-defined. When two parent scopes apply to the same SKU, Core dna follows the priority order you set, not an automatic lower-price default.
Corporate sets the national price book once. Each store inherits, then overrides where local cost, competition, or season requires it. Finance audits every override against corporate margin policy in one log.
60+ franchise stores · 1 master price book · 0 spreadsheets.
Run pricing and promos from a prompt
Brief the promo, the channels, and the customer groups. Claude returns a structured promo ready for finance review. Margin impact projected before anyone hits publish.
Surface every store-level override applied in the last 30 days, grouped by margin impact. Flagged against the threshold. Sent as a digest to the regional manager.
Model a 5% wholesale price increase across Tier 2 customers. See the margin delta, affected SKUs, and renewal risk before anything is applied.
Generate the renewal pricing letter, attach the updated price schedule, queue the package for finance approval. Powered by a live MCP server with 80+ agentic tools and 400+ APIs.
Built for pricing complexity across stores, brands, customer groups, and contracts.
Convert at source or carry native currency per market.
Tax behavior switches per region and per customer group.
Schedule the next price book. Revert to the last one.
Volume breaks, dealer tiers, and member rates run against one engine. Tier prices display on the product page, not just at checkout.
Attach a price schedule to a B2B account. Valid for the contract term.
Define which promos combine and which exclude each other.
Pricing varies per channel: web, sales rep portal, marketplace feed.
Edit thousands of prices at once from a filtered view or a CSV. No spreadsheet round-trip.
Configurable approval chains for promos and overrides above a margin threshold.
Buyers raise an RFQ straight from the catalogue. A rep builds or adjusts the quote against the account's negotiated price list, so the quoted price matches what the buyer sees when they log in. An approved quote converts to an order without rekeying.
Different operators need different things. Here is how Core dna ships pricing for the four most common shapes.
Master price book at corporate. Each store inherits, then overrides where local cost or demand requires it. Every override auditable back to corporate margin policy.
Customer groups, dealer tiers, and contract pricing live in the same engine as your D2C catalog. Sales reps see the same price the buyer sees. Contract schedules sync bidirectionally with the ERP. Buyers self-serve a quote, reps adjust it against contract terms, and an approved quote becomes an order without rekeying.
Per-brand pricing logic. Cross-brand promotions compose without duplicating data. One audit log across the portfolio.
Member tiers, renewal discounts, and non-member rates run against the same price book. One commerce layer for members and non-members.
Plays well with the stack you already run.
Pricing rules and contract terms flow to and from the systems where your master data already lives.
Most operators discover that pricing on Shopify Plus and BigCommerce lives per-storefront by design. Core dna keeps it above the storefronts so overrides scope cleanly.
| Capability |
Core dna
One master price book · Above every storefront and customer group |
Shopify Plus
Per-store pricing · Markets for per-region · B2B catalog feature |
BigCommerce B2B Edition
Per-storefront price lists · Native customer groups |
|---|---|---|---|
|
Architecture
Where pricing lives |
Native One master price book above every storefront, brand, and customer group. Overrides scoped per shape. No custom apps required to express B2B wholesale, dealer, or contract pricing logic. | Per-store Pricing lives per store. Multi-store pricing requires Shopify Markets or duplicate stores. | Per-storefront Customer-group price lists per storefront. Multi-storefront requires duplicate price logic. |
|
Multi-storefront override
Per shape, audited |
Native Scoped overrides by store, brand, region, channel. Each one auditable. | Markets / duplication Per-store price logic. Cross-store overrides require Markets or manual sync. | Duplication Per-storefront price lists. No shared price book above. |
|
B2B customer-group and contract pricing
Fixed prices, not just % off |
Native Attaches to the account, not the storefront. Fixed prices per SKU per group. | B2B feature + apps Native B2B improving. Contract pricing requires the B2B catalog feature plus apps. | Native Native B2B Edition. Strong on customer groups, lighter on contract terms. |
|
Quote and RFQ to order
Self-serve quote, rep-built, converts to order |
Native Buyers raise an RFQ; reps build against the account price list; an approved quote converts to an order with no rekeying. One audit trail with every other price change. | Draft orders + apps Draft orders are native. RFQ capture, negotiation, and quote-to-order conversion need a B2B app. | Native (B2B Edition) Native sales quotes in B2B Edition: buyer-requested, rep-curated, convert to checkout. |
|
Promo engine
Stacking, exclusions, channels |
Native One engine reading the same source as catalog and orders. Stacking rules in one place. | Per-store Native promos per store. 25-discount cap on standard plans. Cross-store promos require Markets or apps. | Per-storefront Native promos per storefront. Cross-storefront stacking requires duplication. |
|
Discount and price-rule capacity
Platform-imposed caps |
No platform-imposed cap No platform cap on active discounts, price lists, or customer groups. | 25-discount cap 25-discount cap. 3-catalog cap on non-Plus plans. Plus required for higher tiers. | Per-storefront limits Per-storefront price list limits. |
|
Audit log across pricing changes
Finance-grade reconciliation |
Native One log across overrides, promos, contract changes. | Per-store Per-store activity logs. Cross-store reconciliation is manual. | Per-storefront Per-storefront logs. Cross-storefront reconciliation is manual. |
|
AI Connect / agentic pricing
Prompt to production |
Native Core dna AI Connect. Prompt-driven promo, override, and audit work behind production guardrails. | Sidekick in-admin Sidekick assists in-admin. Not a multi-LLM agentic surface. | Limited Native AI is product-side. Pricing agents not a first-class surface. |
|
Best fit
|
Multi-property pricing complexity | Single-store D2C | Single-storefront B2B |
Yes, through Core dna MCP. Describe the change in plain language and the platform makes it against the same rules your team uses in the admin, with approval, audit, and rollback built in. Draft a promo, model a margin scenario before it goes live, audit recent overrides, or update contract pricing at renewal, all from a prompt. It runs on a live MCP server with 80+ tools and 400+ APIs. No price or promo goes live until the assigned approver signs off.
Both automatic discounts that apply at the cart without a code, and code-based vouchers and promo codes. Buy-one-get-one, volume breaks, customer-group rates, regional flash sales, and renewal discounts run natively. Stacking and exclusion rules live in one place, so you control which discounts combine and which cannot. There is no platform-imposed cap on the number of active discounts, price lists, or customer groups.
Yes. One storefront can serve retail customers at list price, B2B accounts on contract pricing, members on member rates, and internal users on a no-payment flow, all at once. The price each visitor sees is resolved from the customer group and account they belong to, against one master price book. You are not running separate stores or separate engines to support different commercial models under one brand.
Yes. Buyers can raise an RFQ from the catalogue, and sales reps can build or adjust a quote against the account's negotiated price list. The quote carries the same pricing rules, customer-group logic, and contract terms the account already sits on, so the quoted price matches what the buyer sees when they log in. Approved quotes convert to an order without rekeying. Every override on a quote is logged against the account.
Yes. Not every order has to collect payment. Core dna can run a checkout that behaves like an order, moves stock, and triggers fulfilment and approval, but takes no payment. Internal transfers, branch requisitions, sample orders, and account-billed orders run on the same engine as paid orders, with the same audit trail. You decide per customer group or per channel whether payment is collected, deferred to invoice, or skipped entirely.
See the price book, overrides, and AI Connect promo workflow in a 90-second walk-through. Or book a 30-minute scoping call and we'll model your pricing structure against the engine.