Development & Tech
Yes. Core dna provides a documented REST API for integrating our content and commerce platform with your existing software, alongside a webhooks engine for real-time, event-driven updates.
On top of that, Core dna offers hundreds of prebuilt native integrations — SAP, Salesforce, Oracle, Stripe, HubSpot and more — so you can connect legacy systems, run file transfers, or build against the latest API technology. If a system has an API, Core dna can integrate with it.
Reach for a webhook when you need to act the instant something happens and don't want to keep asking — an order placed, a payment processed, inventory changed. The event pushes the data to you automatically, which is lighter on resources than repeatedly polling an API.
Reach for an API when your system needs to control the timing — pulling a product catalog on a schedule, syncing customer records, or running a query on demand. Many teams use both, and Core dna's content and commerce platform supports each pattern across its native integrations.
Yes, and in practice most integrations do. A common pattern is to let a webhook notify your system the moment an event occurs — say, a new order — and then use an API call to pull the full order record or push an update back to another system. The webhook handles the real-time trigger; the API handles the on-demand data exchange.
Core dna is built for exactly this. Our platform pairs a documented REST API with a webhooks engine, so you can react to events in real time and query or sync data on your own schedule from the same integration.
No — though they're closely related. An API (application programming interface) is a two-way channel: your system sends a request and gets a response, so you control when data moves. A webhook is one-way and event-driven: the moment something happens — an order is placed, a payment clears — the source app automatically pushes the data to a URL you specify, with no request needed.
The simplest way to think about it: with an API you ask for data; with a webhook the data comes to you. Core dna provides both a REST API and a webhooks engine, so you can use whichever fits the job.
Yes. Core dna writes to SAP through custom endpoints. It looks up or creates the customer, builds the sales order with the right routing, reserves inventory, and hands off to logistics. For V-ZUG, an order that took around 15 minutes to raise by hand now takes a couple of minutes.
Yes. Core dna has direct integrations with common ERPs (SAP, NetSuite, Microsoft Dynamics 365), PIMs, CRMs, payment processors, scheduling and booking systems, and identity providers, plus an open API and the Hooks orchestration engine for everything else. ERP sync is real-time and bidirectional. For multi-brand operators, the ERP integration is configured once and runs across every brand.
The same applies to operational systems. We pull schedules from your booking system so customers see real-time availability per location, push leads into your CRM, and sync customer records into your member portal.
Core dna integrates with SAP, Oracle NetSuite, Microsoft Dynamics 365, Infor, Epicor, and Sage, syncing inventory, pricing, product data, and orders in both directions. Core dna's integrations are part of the platform. Your storefront always shows accurate stock and pricing without manual updates.
Core dna is a fully managed, Zero-Plugin SaaS platform, meaning we take 100% operational responsibility for your infrastructure. Unlike a WordPress-Shopify hybrid for example, which requires a dedicated team to manage plugin conflicts, manual security patches, and server scaling, Core dna automates these tasks at the engine level.
- Automated Security & Patching: We handle all core upgrades and security patches automatically. Because our features are native rather than third-party plugins, you never have to worry about an update "breaking" your site logic.
Core dna seamlessly connects with your existing tools to create a unified ecosystem—whether it’s HR systems, CRMs, or third-party platforms, our API-first architecture and pre-built integrations ensure smooth data flow. This means your team can work more efficiently without the hassle of manual processes or disjointed systems."
We prioritize your organization’s security with a robust, multi-layered approach—role-based permissions allow you to control access at every level, while our cloud infrastructure adheres to enterprise-grade standards like GDPR compliance. Our dedicated team also provides 24/7 monitoring to keep your data safe and secure, giving you peace of mind.
Core dna is framework agnostic.
An agnostic framework means you can create any design using the front-end technology and frameworks that you know and love.
They fail differently, and the difference is plugins.
WordPress powers a large share of the web, which makes it a standing target. But most WordPress incidents are not flaws in WordPress core — they come from the third-party plugins bolted on to reach enterprise functionality. Each plugin is a separate codebase with its own maintainer, its own patch cadence, and its own odds of being abandoned. Keeping that stack patched, compatible, and trustworthy is ongoing work, and it falls to you.
Yes. Forms are a native Core dna application, so a form you build in the admin can hand its submissions to another system the moment they are captured — no CSV exports, no copy-paste between tools.
There are three ways to make the connection, depending on what your CRM supports:
A 7-minute overview on deploying to different environments on Core dna.
A 10-minute overview of development on Core dna. Learn about Smarty, GIT, our deployment environment, and more!